AMARA GROUP MYANMAR

Greetings from Amara Group!
Dear Sir/ Madam
Greetings from Amara Group!
First of all we would like to introduce you to our group;
Amara Group Myanmar was established in 2001 when the group launched the first project, the Amara Resort in Kalaw, east of Inle Lake in the Shan Mountains. Our owner had visited Kalaw for the first time in the 1990s and was amazed and impressed by the old colonial buildings still standing, the friendliness of the local people and the amazing landscape of Kalaw and its surroundings. Thus in 2001, a beautiful old colonial building that was first built in 1909 was purchased and Amara Mountain Resort began.

Then in 2003 Amara started its second project with the launch of its first luxury cruise boat. In order to respect the country's traditions the owners bought one of the beautiful teak boats that usually carries goods along the river and transformed it meticulously it into a luxury boat with 7 cabins , cruising mainly between Mandalay and Bhamo, the most interesting part of the 2000km long Irrawaddy river and where other boats are not able to cruise, due to the shallow water. Following the success of the first boat Amara I as mentioned above, in 2008 a second boat Amara II was launched; larger, more luxurious and only with 5 larger cabins. The Amara II is arguably the most luxurious adventure cruise boat in Myanmar.

Finally, our last project which began operations in 2010 took 5years to build. The Amara Ocean Resort, in Ngapali Bay is arguably the top resort in Ngapali, with its own 3mile beach and spacious grounds and villas. It was awarded the 2014 Number 1 Resort in Ngapali and we are proud to keep adding to its status. The aim of Amara Group is to offer luxury accommodation of the highest available standard to visitors, whether interested in relaxing beach-holidays in unspoiled natural beauty, or in exploring the hidden natural and cultural riches that Myanmar has to offer.

Our company is dedicated to improving directly the social fabric of the lives of ordinary Myanmar residents, particularly providing badly-needed medical assistance to the more remote villagers; and to protecting the rich wildlife, natural resources and scenery of the country which are constantly in danger. Thus a large part of our profits are ploughed back into these privately-run programmes. After the deadly typhoon Nargis Amara Foundation was bron to help those in need. This charity has now helped many thousands of people in Myanmar and continues to provide much needed services. More information on our social and charitable activities can be found on the Amara Foundation page, www.amara-foundation.com Myanmar is one of the least-known and most remote countries in the world, but for the fortunate visitor who discovers it, it has more to offer than any other Asian country. Mysterious and romantic, its immense cultural riches and vast expanses of spectacular and untouched natural scenery lie undisturbed by tourists. But, more than anything, visitors are beguiled by the charm, friendliness, openness and serenity of its highly spiritual people. Through our unique network of local and government contacts and with our luxury cruise boats, we are able to take you places where no Westerner has ever been! Whether discovering remote villages whose lifestyles close to the rhythms of the earth have remained unchanged for a thousand years, exploring the towns - enchanting, exotic, jumbled mixes of ancient culture, colonial heritage and the 21st Century - or merely enjoying the tranquil and unspoiled sandy beaches and warm seas, the discerning traveler falls under the spell of Myanmar entirely and irrevocably; heart-broken by his departure and counting the days until he is able to return. We hope most sincerely that you will be one of these visitors. We believe that Myanmar will give you the most extraordinary, unforgettable and happy experience that many have found to be rewarding in ways they never imagined! In return for Myanmar's generosity of spirit, and by travelling with us, you will help us protect the country's wildlife and scenery as well as to provide medical and educational assistance to its people. And, as valuable, when you meet them or they invite you into their homes, out of curiosity and warm hospitality, you will be enriching their lives as much as they will be yours.



Amara Group Myanmar

Secondly I would like to introduce our new team at Amara Group Myanmar;

Mr Florian Guerithault, is the new General Manager of Amara Ocean Resort and current acting Sales and Marketing Manager for Amara Group. Florian has over 15 years experience in hospitality in Japan, France, Thailand, Australia and Myanmar.

Sue Nge Nge, is our new Sales and Marketing Executive. Sue has experience in Myanmar and UAE and was previously guest relations officer at Amara Ocean.

Aung Kyaw Kyaw, is our Reservation Manager. He has experience with several top tour agencies in Myanmar and has invaluable knowledge of the business and Myanmar.

All of us look forward to meeting you very soon and are excited to introduce many new promotions to your team. Below is a list of some of our first early bird promotions and within a week we will also be sending you more promotions such as golf packages, honeymoon packages, long stay deals and more.

From your feedback we have decided to make these packages and at the same time I am upgrading and improving all of our premises. As usual any more feedback is appreciated as we look to build on our relationship with you and your company.



Amara Ocean Resort

We are delighted to announce that Amara Ocean Resort once again won the trip advisor certificate of Excellence 2014 and was rated as the number one resort in Ngapali by customers. As we strive to uphold this status next season our new beachside spa will be opening, afternoon tea will begin, more entertainment packages will begin such as golf and spa packages, cooking lessons, bird watching excursions and much more which we will send to you shortly.



Amara Mountain Resort

We are delighted once more to announce that Amara Mountain Resort won the trip advisor certificate of Excellence 2014 and was rated as the number one resort in Kalaw by customers. Again we are not stopping here and in fact after reviewing guest and travel agent comments we are updating many facilities in Kalaw. All rooms will now have a safe in the room for valuables, extra hot water systems have been put into rooms, and despite our famous fireplaces in each room we are also putting heaters into the rooms so your bathroom can be nice and toasty warm. On top of this we have renovated the restaurant and are now in the planning stage for new outside guest toilets plus a whole new spa complex which will join onto our custom built sauna. Our new brochures will be sent to you shortly outlining all the upgrades and new additions.





Amara River Cruise

Amara River Cruise 1 and 2 are now being refurbished with both hulls being replaced and upgrades such as air-conditioning going into each room and many furnishings replaced. Along with these changes we are also improving our docks and services. More information along with the brochures will be sent to you soon.



I thank you for your time in reading our email. And we all look forward to meeting you soon with more promotions and our new look brochures. For reservations please call our Yangon Head Office on 0973092036 or (01) 663347.

Kind Regards
Aung Kyaw K yaw